About Us

I started Joa Bath and Body out of a desire to create quality products that were good for my family to use. I suffered from sensitive skin as a child and I didn't like the soap my mother used to purchase from the store. 

Now I have my own family, and my children suffer from the same sensitive skin. Although the choices have gotten much better, I still felt that I could give them something more. And I did! I started out by making soap. In fact our first bar was “Wholesome”. I gave it that name because of what it was supposed to mean to my family. It was something that was wholesome and good. 

I eventually went from making soap for my family to extended family, then to friends and eventually to their friends. Before I knew it a company was born. 

When looking for a name for the company I asked my husband what I should call it and he said “just call it good”. I thought that sounded too much like a cliché. My younger brother had just returned from Korea around that time and he recommended using a different language. “Call it Joa” (loosely translated is Korean for “good”). I liked it. That’s what I wanted to convey. We are a good company making good products and that’s how the name stuck. 

Our slogan is also our mission statement in a nutshell. “Be good to yourself! , which to us means taking care of yourself and taking some time for yourself. In doing so, you can be better equipped to do the things that are important to you. 

It means being good to the environment. More than just reducing our ecological footprint we need to understand that if we negatively impact our environment- the water we drink the air we breathe, we are setting ourselves up for disaster. We need these things to function. Joa believes in constantly finding ways of taking care of the environment in which we live. 

And it also means being good to others. This is extremely important for positive community growth. This is not just a matter of giving back to the community, but paying it forward and teaching others to do the same. 

Our product line has grown to include bath salts, body lotions, and body soufflés. My team and I are constantly researching more products and how we can make this company better. Not just for us, but for our customers. There are more changes just around the corner. Keep listening, the story continues.