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Love Your Crown

Join before May 1 for an exclusive discount for 25% off!

Forget Bad Hair Days

Grow long, luxurious curls

No more breakage, fairy knots, and showers covered in hair. Joa’s new hair care duo is sulfate-free and the right pH for coily dry hair, so that you can finally grow long, healthy curls well past your shoulders

Step out with confidence

We walk differently when our hair looks great, you know? Enjoy looking incredible, whether you’re chasing dreams at the office or relaxing with your girlfriends. Feel confident knowing your hair looks great! That starts with a shampoo and conditioner that works for your hair.

Love your healthy hair

It's time to dump our love-hate relationships with our hair and feel good about our curls. The aim at Joa Bath and Body it to to help you acheive a healthy head of hair because healthy hair is beautiful hair. Show off your crown.

Why Choose Us

We know curly hair and it is our mission to help you have the healthiest hair possible. Healthy hair is beautiful hair.

Great for curly hair
Great for coily hair